Let's face it, we live in a visually overstimulated society. From street signs to the little rectangle we carry around in our pocket, we are constantly looking at images, videos, and graphics. Everyone is using photography in marketing. But, not everyone is using custom photography.
Here are 4 reasons why investing in custom brand photography is completely worth it.
- It sets you apart. Using free stock or even paid stock photography isn't a terrible idea and there is a time and place for it, but there comes a point where you want to stand out from the rest. If I see the same stock photo come up in an Instagram Ad one more time, I might scream.
- It shows you care. When I see businesses that take the time to creatively think through what it looks like to represent their brand through photography, it shows me they're in it for the long haul. This isn't a side hustle, they care about building an empire that lasts. Planning ahead can also help you feel more equipped and proactive, instead of reactive.
- People take you more seriously. I am not saying that you can't be taken seriously when using stock images. I am saying that people will take you more seriously. They will see that you invest in your business and people respect that.
- Pictures speak. Sure, you can tell people about your brand. Make claims and statements about your brand, but a photo, a photo is proof that your brand is what you claim it to be.