Charlotte Photography

Why invest in custom brand photography?

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The sticker shock on brand or product photography can be a bit daunting. Is it really worth it you ask yourself? Here are 4 reasons investing in custom brand photography is completely worth it.

  1. It sets you a part. Using free stock or even paid stock photography isn't a terrible idea and there is a time and place for it, but there comes a point where you want to stand out from the rest. If I see the same stock photo come up in an Instagram Ad one more time, I might scream.

  2. It shows you care. When I see businesses that take the time to creatively think through what it looks like the represent their brand through photography, it shows me they're in it for the long haul. This isn't a side hustle, they care about building an empire that lasts.

3. People take you more seriously. I am not saying that you can't be taken seriously when using stock images. I am saying that people will take you more seriously. They will see that you invest in your business and people respect that.

4. Pictures Speak. Sure, you can tell people about your brand. Make claims and statements about your brand, but a photo, a photo is proof that your brand is what you claim it to be.

Charlotte Family Photography

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I was meant to meet this family.

Back in December I put an ad on Facebook looking for families in the Charlotte area for me to explore new locations once I got here. When we arrived I reached out to 6 out of the 30 families that responded and Ana was one of the women excited to participate. One of the reasons I chose her submission was because of the word she used to describe her family: UNITED. ✨ That word is spot on. Her family is loving and warm. Welcoming and kind, and very united. Just so happens they also attend Elevation and she invited me to be a part of her egroup. I left this session feeling full and so loved. Honored I had the opportunity to photograph their family. 

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